Why we need more churches: How to NOT squander church resources (pt. II)

In the coming years, the church must find a way to maximize its resources. The United Methodist Church serves as an excellent experimental lab, with thousands of ongoing experiments running in different local churches and Annual Conferences. What can we learn from those experiments? I wrote part I of this series on pastoral tenure and transition. The next two parts will focus on church growth and church planting.

Two charts that should change how we think about church growth

I’m going to share two charts with you that should make us reconsider how we typically think about church growth.

These are based on my research of the United Methodist Church in Kentucky. This is obviously a limited data set. One denomination, one state.[note]Not even a full state. Just my conference. A handful of our counties are in another conference.[/note] Nevertheless, it gives us over 800 churches in 105 counties, so there’s a lot to work with here. I suspect that it would hold true if we went beyond my denomination and state.[note]Preliminary research on the North Carolina Conference of the UMC shows similar results.[/note]

An easy first question: Is there a relationship between the number of churches in a county and the percentage of that county’s population in worship?

If you said yes, you were right. More churches = more people in worship. The chart below plots each county based on its number of UMC churches per capita and the average percentage of the population in worship attendance at UMC churches.

churches-and-attendanceLook at that beautiful direct relationship. More churches = more people in worship.

For people who like math and statistics, the correlation here is 0.884.

If you’re unfamiliar with correlations, they show you how closely related two variables are.

A 1 signifies a perfect positive relationship. Things with high positive correlations: ice cream sales vs. the outdoor temperature, your waist size vs. the amount of junk food you eat.

A -1 signifies a perfect negative relationship. Things with high negative correlations: hot chocolate sales vs. the outdoor temperature, your waist size vs. the amount you exercise.

A 0 signifies no relationship. Things with a near-0 correlation: the temperature outside vs. the amount of money in your bank account.

So a 0.884 correlation suggests a strong relationship between these two things.[note]There’s an important reminder in statistics: correlation does not imply causation. The number of people who drowned by falling into a swimming-pool correlates with the number of films Nicolas Cage appeared in during the year. Nevertheless, I think we have reason to believe that some causation is happening here. A few people might argue that the number of people in worship is causing the number of churches in that county. I don’t think that argument would find much support.[/note] I took this data to a team of MBA students at UK to be sure I hadn’t mishandled my data or misunderstood my results. They came back to me amazed that the data showed such a strong one-variable relationship.[note]For statistical analysis nerds, there’s much more here to discuss re: regression analyses. A regression analysis using county size and churches per capita shows a p-value of 4.4*10^-37 for churches per capita. A regression analysis using county size and average church size shows a p-value of .97 for average church size. I’m happy to continue the conversation and get your help and input for any next steps of study. Email me.[/note]

Let’s ask a next question. Is there a relationship between the size of churches in a county and the percentage of the population in worship?

This seems as intuitive as the first question. Bigger churches should equal more people in worship.

If you said yes… you were wrong. Bigger churches = nothing as far as total reach. The chart below plots each county based on the average size of its UMC churches and the percentage of the population in worship attendance.

size-and-attendanceNo relationship. The correlation is -0.12. This doesn’t change significantly even if we separate our counties by size. Even among our large counties––where churches are likely to grow larger––the number of churches per capita relates to how many people we’re reaching, the average size of the churches in that county does not.

More churches, more people

Tell me the number of UMC churches in your county, and I can tell you with decent accuracy what percentage of the county you’re reaching. Tell me the average size of UMC churches in your county, and I can tell you… nothing.

More churches = more people. Bigger churches = no difference.

In the data points above, you might see that the UMC has nearly 8% of one county in worship each Sunday. That’s Cumberland County. That county doesn’t have a single church with more than 100 people in attendance. But it has 17 of them![note]Some people will argue that Cumberland County is an outlier. Except that it’s not. Remove it, and the correlation doesn’t change. It is not an exception to the rule. It’s an extreme data point that proves the rule.[/note] For comparisons’ sake, that’s four more UMC churches than Fayette County has, even though Fayette is 46x larger.

If the Church really believes in reaching more people, it should be locked-in focused on starting more churches. Instead, we seem much more focused on growing churches. We celebrate church growth more than anything. Which people do we put in the spotlight? The ones who grow big churches! “The next speaker grew his[note]Let’s face it, it’s almost always “his.” I don’t celebrate that.[/note] church to ___ thousand in just ___ years!” The not-so-subtle suggestion: we all want to be like that guy and grow massive churches. Or at least grow larger than we are. Because we’ve all been convinced, if not consciously then subconsciously, that bigger churches are better.

We reveal that disposition when we refer to the church down the street as competition instead of as an ally. We reveal it when we say [insert your city name] has enough churches already, or when we advocate for church mergers. (“Do we really need one more church down the street? Why not combine into one bigger church?”)

About those mergers

When we look at our merger products, we see more evidence that our bigger is better thinking is flawed. Analysis of Kentucky’s merger product churches over the past decade shows them as the single worst-performing category of churches we found. We had eleven merger product churches. Nine declined in their combined attendance and averaged a 33% loss. Five of them were among our top 20 attendance decreases across the conference during this period. (A category of churches that makes up only 1.4% of the Conference represented 25% of our churches with worst worship attendance losses.)

Two of those merger products actually grew. Those two exceptions are telling. One maintained separate geographic locations. The other maintained worship services in different languages. Neither merger included getting all the people under one roof.

Why we prefer bigger, why we need more

Bigger affords more. Specifically, it affords pastors a bigger pulpit, paycheck, parsonage and pension. (I’ve heard about the 4 P’s more than a few times. So long as they’re prized, our decisions will be based more on pastor preferences than kingdom impact.) So there’s a baked-in incentive for pastors to favor bigger rather than more. If you send people out to start something new, it means that your pulpit will stay smaller. And probably the paycheck and pension, since people will take their money with them. One church of 400 can pay a pastor much more than five churches of 100 can each pay their pastor. But we reach more people the second way.

Bigger affords more, but bigger doesn’t reach more. More reaches more. How can we flip the script in the church to start celebrating more churches more than we celebrate bigger churches?

This post deals with our why. Why plant churches? Because we reach more people. The why isn’t enough, though. How do we plant churches effectively? Next week’s post [now available] will suggest that we already know… but often ignore it. To be sure you don’t miss it, JOIN my e-mail update list.


 

Pastoral Tenure and Transition: How to NOT squander church resources (pt. I)

Only God is infinite. The rest of us deal in finite resources.

The money available to us is finite. The time available to us, at least on this old earth, is finite. Will we use them well, or will we squander them?

I referenced Moneyball in the previous post. In the based-on-a-true-story book and movie, the Oakland A’s are using a limited budget and trying to compete with the Yankees. (Only God is infinite. But the Yankees’ resources seem close.)

How does a team like the A’s with a $41 million payroll beat the Yankees with their $125+ million payroll? They figure out how to maximize their resources. While most baseball teams are relying on “medieval” thinking––doing it because they think it should work, because it’s the way they’ve always done it, etc.––the A’s rigorously study what makes a difference and follow the results to new ways of operating, unusual or uncomfortable as they sometimes are.

Maximizing the church’s resources

In the coming years, the church must find ways to maximize its resources. This is especially important because our battle is especially important. Our competition isn’t the Yankees. Contrary to popular belief, our competition isn’t the mega-church down the street, the Baptists, the Roman Catholics, etc. Our competition is sin, injustice, and heresy.

These are relentless opponents. But our infinite God has given us all that we need for the battle. Now the question: Will we steward it well, or will we squander it?

In the previous post, I wrote about a group that spent $15 million on church planting over the last decade with almost nothing to show for it today. That was a tragic loss of resources. I’m not quite ready to call it squandering. Perhaps that group was neither reckless nor foolish. Perhaps they were careful, thoughtful… and unlucky. Perhaps they were just doing the best they could. They didn’t know any better They provided, if nothing else, a very expensive set of experiments in church planting.

What would be reckless and foolish is if we didn’t learn enough from that expensive set of experiments before running off to try more.

I want to suggest here that the United Methodist Church is an excellent experimental lab. With the level of autonomy each Annual Conference and local church has, we’re simultaneously running thousands of experiments. We have enough history that it’s time to study those experiments more closely and let the results guide us. If we don’t do that, we’re liable to squander our resources––usually out of a desire to keep doing things the way we want to do them.

Three areas where the results should challenge what we’re doing

Tenure and Transition

In an earlier post, I shared several studies related to pastoral tenure and transition. These studies showed what every study I’ve seen shows: churches do much better with long pastoral tenures and few pastoral transitions.[note]Some people may suggest the causal relationship actually runs the other way. Though there must be at least some truth to this, our study showed how even successful long-term pastorates suffered losses in their early years.[/note] When I sent results of one of these studies to a friend, he asked, “Do we even need to keep running more studies?” We know by now. My plea to leaders across the UMC: do what you can to increase pastoral tenures and reduce transitions.

While many said it sounded like a good idea, there were also several who corrected me about our problem. The problem wasn’t too many transitions. The problem was that “we don’t do transitions well.”

Do you see what that suggestion affords? A chance to keep making moves as often as we want to, but with more conversation along the way about how to do it “well.”

The problem: We have nothing more than anecdotes about how to do transition “well.” We do, however, have clear evidence that we should try to create fewer occasions of pastoral transition. One retired United Methodist Bishop cited this as the single biggest problem in our denomination. “We have to get our heads out of the sand,” he said. I thought he must have switched topics to our bigger denominational controversies. “No,” he said, “about pastoral transitions.”

We shouldn’t be too surprised that the frequent shuffling of pastors is harmful to ministry. The practice works against basic biology. Harvard professor Robert Putnam writes,  “[F]or people as for plants, frequent repotting disrupts root systems. It takes time for a mobile individual to put down new roots […] frequent movers have weaker community ties.”[note]In Bowling Alone: The Collapse and Revival of American Community  (New York: Simon & Schuster, 2000), 205.[/note] That makes frequent moving harmful for pastors and for churches trying to minister to their communities.

I went to a cooking class a few years ago where the chef talked to us about how amateur cooks feel a need to constantly move the meat around on the grill top. He talked about all the reasons that was unnecessary and could be harmful to the final product. “For some reason, you feel the need to keep moving that meat around. Maybe you need to feel like you’re doing something. You have to stop! Put it there, and then LEAVE IT THE HELL ALONE!” Though I’m not sure that’s quite the way we’d say it to Bishops and Cabinets around the denomination, the chef’s admonition seems fitting, in principle.

We have enough evidence to make this change. Can a pastoral transition be beneficial to a church? Of course! But it will be the rare exception to the rule.[note]In our study, 70% of churches declined after a transition, including 90% of churches that had previously experienced 10% growth or more.[/note] If a Conference’s median pastoral tenure is falling, rather than rising, we have reason to ask whether they’re squandering one of their most important resources. A change to lengthen pastoral tenures––I’ve suggested a target average of 10 years––would involve a change to many standard practices and cultural norms. It wouldn’t be easy. But it’s needed. I’ve provided some practical suggestions about how we could do this in the recommendations section of the bigger research study.

I’ll share pt. II next week. It’s on church planting and includes some research that may confirm or contradict how you think church planting works. JOIN my e-mail update list to be sure you see it.


 

“If 50 times you don’t succeed…”: Intuition in Strategic Planning

Theatrical release poster, found on Wikimedia. Qualifies as fair use.

Last year, I attended a conference where a leadership group shared about the massive failure of their church planting strategy over the past decade. Massive, in their case, was around $15 million spent with almost nothing to show for it.

This was at a conference about using statistical data to measure our outcomes. (A friend called it “nerd camp.”) It was refreshing to hear a group of leaders admit to their past mistakes –– well, the mistakes of the previous regime, but still…

Then the presentation shifted to their new plan. They talked about the millions of dollars they were planning to invest in new efforts. Fresh Expressions. Closing dozens of churches to create “vital mergers.” They spoke with assurance and excitement about the great things that were about to happen in their conference because of this grand new strategy. Most people in the room –– composed mainly of Conference leadership from across the United Methodist Church –– seemed inspired and excited by this bold new vision.

One question gnawed at me: A decade ago, couldn’t that previous team that blew $15 million have stood on stage somewhere and talked about their bold and exciting new vision to plant churches?

In fact, that leadership team a decade ago probably did just that. They probably shared their vision with leaders from other areas who walked away inspired and wishing that their leaders could dream such big dreams and cast such big visions.

So what made this new 2017 leadership team so confident that they would fare better? We were at a conference about using statistics, so perhaps they had better data. Their presentation revealed nothing of the sort. They used the statistics to prove what an epic failure the previous strategy had been. What did they use to prove that their new strategy would be an epic success? A charismatic presentation.

This was a group that believed in themselves. They believed in their intuition. They believed they had a better vision than the last group, a better plan than the last group (in UMC world, it all begins with a good Ministry Action Plan [MAP]), and better systems for implementation than the last group.

So a question I’ve begun asking in leadership rooms: “What if the people who were doing this eight years ago were just as smart and talented and driven as we are?”

And a statement I’ve begun making: “Until our track record improves, I refuse to trust our intuition.” (Another leader tells me I’m giving him a complex. He doesn’t trust anything he thinks anymore. I make no apologies.)

This presents an internal conflict for most leaders: We love our intuition. We believe in ourselves. We believe in our ideas. We believe we know what we’re doing.

So we spend $15 million on a big new strategy that we’re sure will work. Because we’ve read books about it and heard people talk about it at conferences. Because we’ve had long meetings (8 hours!) where we developed exciting mission statements and MAPs. Because we’ve heard ourselves casting that compelling vision, and it sounds pretty good.

When these strategies fail, it should be cause for us to question our intuition. We rarely do. Instead, we assume that the problem was that group’s intuition or talent or drive. With hindsight, we say, “They should have known.” Or, “They didn’t execute properly.”

And then we say to ourselves, “We’ll get it right this time.”

And then we give a new presentation about the exciting thing we’re about to do.

Something besides intuition

One of my favorite movies in the past decade was Moneyball. It showed its viewers just how silly some of our intuitive reasoning can be.

In Moneyball, we see baseball scouts evaluating players based on how attractive their girlfriends are, how their swings look, and what kind of confidence they project in the locker room. They prefer players who get to first base with a hit and dismiss those who get walked a lot. The based-on-a-true-story plotline is built on this line in the movie: “There is an epidemic failure within the game to understand what is really happening. And this leads people who run Major League Baseball teams to misjudge their players and mismanage their teams […] Baseball thinking is medieval. They are asking all the wrong questions.”

In Moneyball, the answer was to properly identify which results mattered and then to meticulously analyze what was enabling those results. They did not rely on their intuition. They relied on the cold, hard analysis. They did strange things like trading their only first baseman, trading away players everyone thought were stars for players no one had heard of. The person making all the trades didn’t even watch the games.

If my experience at the “nerd camp” conference was any indication, most of us would like to stick with the medieval thinking. We’re reluctant to do hard analysis and then go where it leads us. Why? Because it challenges our conventional wisdom. It limits our options and takes away our own decision-making control. It may not let us do what we want to do.

Most of our decision-making is comfortably intuition-based. Planning is easy –– and rather exhilarating sometimes. Just crafting that beautiful plan makes us feel like we accomplished it.

A brilliant man named Lovett Weems said at that conference: “If you have a proven track record, the path to success is simple:

Plan It –> Implement It –> Celebrate Your Success

“If you don’t have a proven track record, that strategy makes no sense.”[note] My best memory of his exact quote.[/note]

In the next post, I’ll ask about some areas where it might be time to stop trusting our intuition and try a Moneyball strategy instead. Namely, church planting, pastoral transitions, and our process for developing strategy in general.

Until then, how’s your track record? If it’s good, keep on doing what you’re doing. If you’re meeting because things haven’t been going too well, ask yourself, “What if the last group working on this was just as smart, talented, and driven as us?”

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