Seth Godin recently made a blog post on “Selling to people who haven’t bought yet.” The argument is that people who aren’t in the market (i.e. don’t own a tablet, survival kit, or anti-impotence drug) don’t care that yours is better than someone else’s. They’re not convinced that they need any of them.
Is this why churches that try to be better than other churches tend to get church-hopping transfers but few, if any, converts? If we want to reach new people, Godin would say that we need to convince them that they need ANY church. That means offering them the gospel — not donuts, a more exciting children’s ministry, or better music than the people down the street.